The following chart compares Lice B Gone's cost per application to some of the other major brands and sizes of head lice products available today. As you can see, Lice B Gone is a definite bargain for the cost and health conscious consumer.

Product	Size	Price	Applications	Cost/Appl	Cost/Treatment
	16 oz.	$ 15.99	4	$4.00	$4.00
Rid 4oz.	4 oz.	$ 12.99	2	$6.50	$13.00
A-200 4oz.	4 oz.	$ 13.99	2	$7.00	$14.00
Pronto 4oz.	4 oz.	$ 14.29	2	$7.15	$14.30
A-200 2oz.	2 oz.	$ 9.29	1	$9.29	$18.58
Rid 2oz	2 oz.	$ 9.29	1	$9.29	$18.58
Nix 2.2oz	2.2 oz.	$ 18.99	2	$9.50	$19.00
Pronto 2oz.	2 oz.	$ 9.89	1	$9.89	$19.78
Nix 2oz.	2 oz.	$ 10.89	1	$10.89	$21.78
Clear	2 oz. shampoo / 2 oz. nits	$ 16.29	1	$16.29	$32.58
Not Nice to Lice	8 oz.	$ 19.99	1	$19.99	$19.99

All head lice shampoos currently on the market today are liquids, some thick and some thin. They are dispensed from small bottles directly to the hair and scalp and in many instances, a large amount of the product runs off the head and into the drain. When you consider the total cost of the product and what quantity gets wasted, the cost of the wasted product can be significant.

Lice B Gone is unique. It is the only head lice shampoo that is packaged with a handy pump dispenser and a view stripe and ounce marker on the side of the bottle, showing you exactly how much of the product you are using. The amount of Lice B Gone that is applied to the head remains on the hair and scalp, allowing the it to do the job safely, effectively and without waste. This saves you a considerable amount of money.

The handy sprayer also allows you to apply the product with more control, keeping it on the hair and scalp and away from the eyes. This plus the product's strength makes it possible to get four applications from one bottle (slightly more when using it on short hair, slightly less when using it on long hair), making it a great value for the cost conscious consumer.

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Belleville, Illinois